Insights

Decoding FMCG Price And Promotion Trends In KSA And UAE

FMCG sales based on discounts and special offers have increased year on year, reaching 49% in 2018. And given the upsurge in promotional activities, pricing, which is the only element of the marketing mix that produces revenue directly, is becoming an increasingly crucial factor for both retailers...

Quarter By Numbers: Q3 2018

Confidence on a global scale ended the third quarter two points higher than in the previous period and fast-moving consumer goods (FMCG) sales in many countries are trending upward as a result.

The Rise of Women’s Sports

The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. For rights holders, brands and the media, this represents a chance to develop a new commercial proposition and engage fans in a different way.

Future Opportunities in FMCG E-commerce

This report looks at the changing FMCG e-commerce landscape in eight markets (Colombia, New Zealand, Norway, Poland, Portugal, Taiwan, Thailand, United Arab Emirates), influenced by 10 key drivers, along with deep insights for each of these markets.

Quarter By Numbers: Q2 2018

Generally speaking, global conditions for the FMCG industry remained positive in second-quarter 2018. Some regions showed significant growth promise, while others showed a slight pullback from gains earlier in the year. With many markets experiencing notable increases in GDP growth, conditions were...

The Quest for Convenience

Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.

Q2 2018 UAE Radio Audience Measurement Topline Report

High-quality media currencies around the world are audited and Nielsen’s UAE RAM is no exception, being audited by professional services firm PwC. PwC’s audience measurement team monitors Nielsen’s measurement activities closely and examines the methodology Nielsen uses to prepare the UAE RAM...