You may be wondering: How does social media advertising fit into the larger advertising ecosystem? How are consumers engaging with social media? The proliferation of social TV? The second screen experience?

With our eyes and your foresight, learn about trends in video, digital and social media to influence today’s consumers.

Insights will be drawn across Nielsen to examine the impact of social media as it relates to:

• growth trends
• paid and unpaid social media marketing
• consumer usage and engagement
• marketing impact
• the evolving TV ecosystem (Upfronts/Newfronts)