Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....
Nielsen has won the prestigious Employer Award at International Business Excellence Awards 2019, held recently in Dubai. The International Business Excellence Awards celebrate business excellence from all around the world and aims to support organizations and businesses as a vehicle for sharing...
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women’s Day, which was also celebrated by thousands of Nielsen associates around the world.
Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.
According to Nielsen, a global measurement and data analytics company, 93% of the total UAE population aged 10 and above tuned into radio every week in the fourth quarter of 2018, which is 4% higher (307,000 listeners) in reach compared to the previous quarter and reaching the same high levels when...
Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.
According to Nielsen, a global measurement and data analytics company, 89% of the total UAE population aged 10 and above tuned into radio every week in third-quarter of 2018.
The FTSE4Good and Dow Jones Sustainability Index recognitions are part of a growing investor interest in companies focused on sustainability.
Spotify and Nielsen today announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the U.S., Germany, U.K., Australia, Canada, Japan, Mexico, Netherlands, Spain, and France.
Consumers in the UAE are displaying burgeoning demand for convenient solutions that can help simplify their lives, with busy lifestyles and rising connectivity playing an increasingly pivotal role in buying decisions, according to a new report by performance management company, Nielsen.