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Nielsen Launches Global Measurement for YouTube Mobile App

Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....

Nielsen Wins International Business Excellence Award For The Second Year

Nielsen has won the prestigious Employer Award at International Business Excellence Awards 2019, held recently in Dubai. The International Business Excellence Awards celebrate business excellence from all around the world and aims to support organizations and businesses as a vehicle for sharing...

Global Consumers are Bullish About Their Financial Security

Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.

UAE Radio Listening Ends 2018 On A High Note

According to Nielsen, a global measurement and data analytics company, 93% of the total UAE population aged 10 and above tuned into radio every week in the fourth quarter of 2018, which is 4% higher (307,000 listeners) in reach compared to the previous quarter and reaching the same high levels when...

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