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The Reach of Radio is Growing Among UAE Population

According to Nielsen, 95% of the total UAE population aged 10 and above tuned into radio every week in first-quarter 2018, which is a 2% increase (135,000 listeners) in reach compared to the previous quarter. Nielsen’s UAE Radio Audience Measurement, which measures listenership for 52 radio...

Ninety-Three Percent of UAE Population Tunes into Radio Every Week

In a first of its kind comprehensive analysis into radio audience habits in the UAE, Nielsen, a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide, has found that radio remains exceptionally strong in a...

Nielsen Completes Acquisition of Visual IQ

Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.

Nielsen Agrees to Acquire Visual IQ

Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.

Nielsen launches RAM in the UAE

Nielsen announced the launch of a new initiative for the broadcast radio industry in the UAE. With the methodology and quality controls being subject to independent verification by PwC, Nielsen will work alongside industry stakeholders to deliver Radio Audience Measurement (RAM), to help redefine...

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