The power of social media is undeniable. In fact, the power of word of mouth (literally) could hold greater value in some regions in comparison to others. The key to win with consumers is to balance the conversation both on and offline, and accordingly the investment that goes into both channels.
Join Sue Temple, Nielsen’s Vice President of Global CI Product Leadership and Jacqueline Lew, Nielsen’s Global Head of Consumer & Brand Health, as they highlight motivations, attitudes and behaviours that impact the way consumers talk, engage and make purchasing decisions about your brand. They will also share insights on how to encompass consumers’ conversations about your brand to impact your marketing communications plan and how to unlock new opportunities to incorporate into your marketing strategy.