Insights

Understanding Malaysia's Gen Z

Malaysia’s Generation Z is the generation that grew up with the internet for all of their lives. They make up 26% of Malaysia’s population and have unique characteristics that set them apart from the Millenials and Baby Boomers, particularly in the way they consume content and relate to brands.

Quality Data Equals Truth Sets, and Nothing Less

AI is enabling companies to better understand how consumers are shopping, why they shop and most importantly, predict what consumers will buy in the future. This is fundamentally shifting how companies explore product development cycles, pricing models and understandings of how to change the minds...

Truly Open or Simply Ajar

At Nielsen, we have a clear view of open, one that is not ajar or a “bit more open.” To us, open means exactly that—open. We define open as the ability to use different parties and types of data, models to enrich and applications to consume and take action.

Supermarkets, Super Gains and Super Opportunities

Amidst shifting consumer and market landscapes, supermarkets continue to be the major retail player with grocery sales proving to be indispensable. Last year, supermarkets and hypermarkets contributed to 68.4% of retail sales share, setting a solid retail footprint. This is according to Nielsen’s...

Mindful Cosmetics Consumers Want Beauty with Heart

There are many ways to create a community of beauty consumers that are loyal to retailers and brands. But don’t be overwhelmed: It’s not too late to join the conversation with your beauty consumers—they’re listening, and they’re more than happy to connect directly with you to provide...

Southeast Asia: How to Win in This Booming Commerce Field

With Southeast Asia’s (SEA) consumer goods market valued at almost US$100 billion, it is rapidly becoming a choice destination for growth opportunities. In 2018 alone, SEA registered sales value growth of +3.4% as compared to 2017, and this growth is nearly double of that for the previous year.