Insights

What’s Next In Southeast Asia

Nielsen's What's Next In Southeast Asia report examines how the consumer and retail landscape has transformed over the past few years, highlighting the key commonalities and differences between the countries.

Supermarkets, Super Gains and Super Opportunities

Amidst shifting consumer and market landscapes, supermarkets continue to be the major retail player with grocery sales proving to be indispensable. Last year, supermarkets and hypermarkets contributed to 68.4% of retail sales share, setting a solid retail footprint. This is according to Nielsen’s...

Southeast Asia: How to Win in This Booming Commerce Field

With Southeast Asia’s (SEA) consumer goods market valued at almost US$100 billion, it is rapidly becoming a choice destination for growth opportunities. In 2018 alone, SEA registered sales value growth of +3.4% as compared to 2017, and this growth is nearly double of that for the previous year.

Winning In Store: Finding Pockets Of Growth For Your Brand

In Q4 2018, Malaysia's FMCG market grew by 4.9%. However, this growth did not come easily as companies have had to work hard to find untapped pockets of growth, which still remain in the region. To unlock this growth potential, companies must answer two key questions: Where to grow? And how to grow?

Growing Pains, Growing Gains

Parents everywhere invest in countless resources to provide for their babies’ needs - from the type of milk fed to the brand of diapers purchased. As parents are often willing to spend on quality, these little consumers are providing big market opportunities.