Insights

Winning In Store: Finding Pockets Of Growth For Your Brand

In Q4 2018, Malaysia's FMCG market grew by 4.9%. However, this growth did not come easily as companies have had to work hard to find untapped pockets of growth, which still remain in the region. To unlock this growth potential, companies must answer two key questions: Where to grow? And how to grow?

Growing Pains, Growing Gains

Parents everywhere invest in countless resources to provide for their babies’ needs - from the type of milk fed to the brand of diapers purchased. As parents are often willing to spend on quality, these little consumers are providing big market opportunities.

Australians Falling Hook, Line And Sinker For Fish

The fish and seafood category is well-positioned to be a premium protein offer for Australian consumers. In the 52 weeks ending 8 September 2018, more than nine-in-ten (94%) Aussie households purchased some type of fish or seafood. These households spent an average of $167 split across 16 shopping...

In Online We Trust

Consumer trust is crucial for e-commerce growth. Trust includes many aspects for shoppers to feel comfortable in selecting the crucial “add to basket” button. For example, shoppers need to be sure they are purchasing genuine products, that what they purchased will arrive safely on time and in...

Webinar: Future Opportunities in FMCG E-commerce

E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.

Future Opportunities in FMCG E-commerce

Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.