When it comes to caring for their little bundles of joy, parents are highly discerning and are willing to fork out for products which offer convenience and quality.
A booming economy, young population and rising disposable income levels are presenting myriad opportunities for brands in Myanmar.
The challenge for retailers, manufacturers and service providers is to understand the latent needs and emerging demands of each population tier. Discover the way forward for doing business in ASEAN from 2015 to 2025.
What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.
Millennials comprise about one-third of “Opinion Elites,” an influential subset of the public who are highly informed, engaged and active when it comes to social and business issues. And just as Millennials' shopping, dietary and financial decisions differ from those of older generations,...
Nearly half (49%) of global respondents in Nielsen’s Global Health & Wellness Survey consider themselves overweight, and a similar percentage (50%) is actively trying to lose weight. But men and women are not necessarily aligned with the steps they take in the battle of the bulge. While it may...
While global sentiment about personal finances and the costs of living has been trending up for about two years now, men and women aren’t exactly on the same page when it comes to what’s in their pockets. Generally speaking, women see a bright side, but men are seeing an even brighter side.
Vietnam continues to be a volatile market. Do you know your consumer; are you acting to address them; and growing your business too? This latest edition of the Vietnam Pocket Reference Book is designed to help you identify trends in Vietnam and serves as a first-stop reference when you have...
Consumers across the Asia Pacific region are willing to put their wallets where their hearts are when it comes to buying goods and services from companies committed to social and environmental responsibility.
Revenue gained by consumers turning personal assets into income via a share economy is expected to surpass $3.5 billion this year, with growth exceeding 25 percent. Find out why Asia Pacific consumers are flocking to join the share economy juggernaut.