Cookies, Tags, Pixels and IDs: Measuring Customer Engagement
One of the frequently asked questions about the “plumbing” that enables the multi-touch attribution process to function is how individual users are tracked.
Why You Need a Data Taxonomy
Multi-touch attribution harnesses your data like a seasoned cowboy at a rodeo so you can get the insights you need. But making the most of this tool requires a few key steps first.
Connectivity Makes E-commerce Click
The rise in internet connectivity is influencing how Filipino consumers in urban areas shop. Close to 80% of Filipino urban dwellers are now online, and more than 90% of them have bought two to three categories at an average in the past 6 months.
Connectivity Improves User Adoption of E-Commerce for Evolving Product Categories Like FMCG
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
Connected Commerce: Connectivity is Enabling Lifestyle Evolution
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
What's Next in E-commerce?
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
Harnessing The Potential Of Hong Kong E-Commerce
Compared to their counterparts in other markets, Hong Kong consumers are relatively less likely to engage in online shopping, simply because of the close proximity and convenience of nearby physical stores. A growing reliance on the internet and mobile tech, however, are opening the doors to change.
What's Next in Tech?
The spread and influence of technology over the next five years will be a key driver of change across the globe. However, there will be regional differences and some countries will leapfrog traditional cycles of development.
Mobile Outperforms Desktop Among More Narrowly Defined Audiences
Marketers are more willing to invest in a platform if there is independent, third-party measurement to provide transparent performance metrics and inform best practices that reduce waste and maximise return on ad spend. This message is especially resonant for mobile.
What’s in Your Customer’s Digital Wallet? Preferences Vary Greatly Around the World
As connected commerce continues to gain momentum globally, it’s increasingly important that retailers make online shopping as simple as a routine trip to the store, even if they’re browsing from the other side of the globe—and offering the right method of payment is critical.