Insights

The Asian Mobile Consumer Decoded

Smartphone penetration in the Asia-Pacific region is booming. In fact, penetration in a number of markets in the region is approaching saturation point, having already eclipsed penetration levels in the U.S. and many European nations. While Nielsen expects the growth in ownership of connected...

Running Digital Audiences, Walking Advertising Dollars

Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...

Reports and Insights | Mobile Consumer Report

Nielsen’s 2013 Mobile Consumer Report pulls together findings from surveys, custom and syndicated research conducted around the world in 2012. Data collection methodologies and geographic representations vary by country. The following pages contain a snapshot of the differences and similarities...

Southeast Asian Digital Consumer Habits

Throughout Southeast Asia deep changes are taking place with respect to how consumers watch and interact with various forms of media. These changes have been brought about by rapid technological development. From high speed Internet access and WiFi to smartphones and tablets, it’s easier now for...