Our first-quarter 2019 report covers 66 countries across five regions. This quarterly series provides a global snapshot of what’s going on in our markets today.
Looking across Southeast Asia, buoyant economic factors coupled with strong consumer confidence levels are fueling consumers’ willingness to spend, resulting in solid overall FMCG growth in the small but mighty region.
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence was at its highest level in 14 years, but 39 of the 64 countries included in the global Consumer Confidence Index reported declines in consumer sentiment.
Fast-moving consumer goods and GDP growth in Q4 2018 was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.
In the final quarter of 2018, Vietnam continued to be placed among the most optimistic countries globally. It is ranked 4th in the world for having the most positive consumers with Consumer Confidence Index of 122 percentage points (pp) after India, Philippines and Indonesia.
Globally, 58%of global consumers feel they are better off financially than they were five years ago, with the majority of consumers (70%) in the Asia-Pacific feeling positive toward their current situation. However, a sizeable proportion of consumers feel that they are in survival mode, with...
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.
As demographics across the world and in Malaysia continue to shift, consumers are increasingly seeking quicker, safer and more convenient methods to pay for goods and services. Malaysia's Payment Landscape syndicated report takes a closer look at consumer payment preferences today.