The new sugar tax in Malaysia is set to spur innovation in the beverage industry, providing consumers with more choice than before.
A new group of travellers has emerged, eco-tourists, and they are eager to align themselves with brands that reflect their sustainability and environmental preservation values. This group of travellers actively to take steps to minimise their environmental and social impact in the way they travel....
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
2017 was a good year for global consumers, with consumer confidence ending the year at a near-record level. Notably, 51 markets finished the year with higher confidence than they did in 2016, and the gains were bigger than 2 points in 46 markets.
Navigating the FMCG landscape has become difficult. It’s not just the consumer path-to-purchase that’s grown in complexity. The playing field for manufacturers and retailers has evolved as well.
Join our Nielsen Thought Leadership experts around our regions as they share their views on how organisations can progress with future focused conversations, how certain drivers of change will mean for businesses and what tools businesses can leverage to 'test the water' of their future operating...
In the face of rapidly evolving business and economic landscapes around the world, the importance of organizational intelligence and foresight thinking as a tool to unearth early indicators of change and unlock growth has never been greater.
The majority of global consumers are exposed to both multinational and local brands. That begs the question: Just how much does the “Made In” moniker influence purchasing behavior?
In this webinar, we looked at where consumption growth will come from in ASEAN over the next 10 years? And what are the factors that will lead to consumption take-off points as well as where are those bubbles of growth among 700 urban centers in Southeast Asia.
Pockets of growth seems to be a recurring theme amidst an era of economic change, modest growth and evolving consumption patterns. Without a doubt, winners can be found across all sectors and markets.
Backed by improving global consumer confidence, many regions are seeing improved conditions for businesses and the fast-moving consumer goods industry. Here, we’ll look at trends in a few select countries.
Consumers globally were more confident in the second quarter of 2017 than at the end of 2016, but concerns remain. So where are consumers spending any extra cash and cutting back on expenses?
Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.