Q3 2016 Consumer Confidence Report

Third-quarter global consumer confidence increased one point from the second quarter to 99. Country-level scores, however, varied dramatically throughout the regions, reflecting considerable economic diversity around the world.

Make Every Single Dollar Invested In Marketing Count

Marketers in Vietnam spend over $1 billion annually, but it is estimated that up to 30% does not pay off. That’s $300 million which doesn’t bring the return on investment from marketing activities each year. Little do brands know exactly where their investments did not generate the desired...