For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."
All established companies must address a key challenge: How to find the next disruptive innovation while reacting to the disruptive innovations of others. To use the language of this year's TIBCO conference, how can one “ride the disruption wave”? Mitch Barns explores three things he's found that can play a big role.
Southeast Asian consumer confidence gained further momentum in Q3 2014, and three Southeast Asia markets - Indonesia, the Philippines and Thailand - rank in the top five most optimistic countries globally.
The problem with brand value is simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $30.5B, $42.8B, and $50.3B by different valuation services. So if valuations vary so wildly, how can CMOs and CFOs begin to understand the value they deliver with their marketing spending?
Today, a company’s reputation is increasingly recognized as a business asset that is central to maintaining and growing business value. Despite this recognition, however, corporate competencies around reputation measurement often lag. So “How do you measure corporate reputation?”
The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.
Southeast Asia's developing nations are contributing significantly to growth of the global snack food industry, and with the region set to welcome almost 300 million new consumers in the next month, spending on snack foods is forecast to increase even more.
The growth of connected device ownership across Southeast Asia is laying the foundation for a booming online retail sector, with the number of consumers in the region making online purchases increasing significantly in the past two years.
Successful companies in the private sector have gained deep insight into consumer psychology and individual and collective decision-making. Public policy leaders and program managers can make use of these insights to improve significantly the likelihood of success in achieving their policy goals.
The difference between Baby Boomers and Millennials is an important topic in Taiwan. Of a total Taiwanese population of 23 million, Boomers represent 5 million, and Generation Z represents 3 million. The Boomers are passing out of their high-spending years, while Generation Z head toward theirs—important insight for those who want to get ahead of the curve.
In a world that’s increasingly digital and fragmented, where do consumer panels come in to play? Even with the introduction of mobile measurement in our national people meter, panels are still fundamental to measurement. Their role, however, is steadily evolving.
Consumer confidence across a number of Southeast Asia markets has taken a minor dip in Q2 2014, while the Philippines bucked the trend, jumping four points in the latest quarter, according to Nielsen’s Q2 2014 Global Survey of Consumer Confidence and Spending.
Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years.
Consumers across the Asia Pacific region are willing to put their wallets where their hearts are when it comes to buying goods and services from companies committed to social and environmental responsibility. Learn how you can develop clear and actionable social strategies for your brand which support the causes your consumers care about most.
New developments in 3D printing technology are enabling companies to accelerate and simplify product development processes via end-to-end early prototyping solutions, from 3D modelling of product packaging to 3D printing of early product prototypes for consumer evaluation.
Revenue gained by consumers turning personal assets into income via a share economy is expected to surpass $3.5 billion this year, with growth exceeding 25 percent. Find out why Asia Pacific consumers are flocking to join the share economy juggernaut.
Based on 70 years of watching what consumers experience, and how they buy, how they act and what they do based on their consumption of content, we see a seismic shift coming in the next five years. Nowhere is this more acute than when it comes to television and video consumption.