Australian consumers are turning to preventative measures to survive the 2019 flu season. And this quest to boost immunity has also translated into strong sales performance for preventative cold and flu vitamins in Australia and in export sales of these products to China.
Rapid urbanisation, high connectivity and a booming retail landscape have provided Malaysian consumers with more choice than ever before. And while choice is good for consumers, it could spell bad news for brands as they must work twice as hard to keep the attention of fast and fickle consumers.
The new sugar tax in Malaysia is set to spur innovation in the beverage industry, providing consumers with more choice than before.
Advertising spend continues to rebound globally, though increases slowed in the first quarter of 2013.
With seven billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centered on family, education or religious aspirations, we are more alike than we are different. What drives our shopping preferences, however,...
Achieving a breakthrough innovation is every company's goal. They're extremely profitable, can redefine the basis of competition, and can reinvent companies--and markets.
In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices and the consumption of content on these devices. At the same time, traditional TV remains vibrant and continues to thrive as viewers continue to engage with their sets by seeking out the entertainment...
A significant part of the world’s advertising dollars is wasted because companies are unable to accurately track campaign resonance and reaction. Neuroscience, the study of the brain and nervous system, can address this age-old need.
Futbol has long reigned as the king of sports among Hispanics, but recent research shows that many Latinos in the U.S. are warming to American football and the NFL.
Despite the boom in digital marketing and online shopping, consumers still make the vast majority of their purchases at brick-and-mortar stores. But shopping centers aren’t just places to buy things.
Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make. So the speed of change in the world of media and advertising is creating new uncertainties in the executive suite.
Media viewing preferences are much like our individual penchants for food—they vary by region. Some of us love a good Philly Cheesesteak, while others might opt for a Maine lobster. The same is true for how we consume media, and subsequently how much we consume.
According to the U.S. Entertainment Consumer Report, there is a strong correlation between income and entertainment spending. In fact, big earners seem to take an if you got it, spend it mentality when it comes to entertainment escapism.