Living 2020 in a New Normal
The global pandemic has been stepping onto our reset buttons as consumers behaviors and purchases have started shifting along with their values and expectations. Discover the latest key trends in Malaysia from the period of before our adjusted living, throughout the restricted living and also...
What Will the Future of FMCG and Retail in Singapore Look Like After Phase 2 of the Country’s Re-Opening?
As we move from Phase 2 to Phase 3, what will the future of FMCG look like in Singapore?
Innovating in the Digital Era: The Evolving Role of Digital Media on New Product Launches
When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.
Unemployment is at the Heart of Long-Term Consumer Change
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.
COVID-19 And The Opportunity To Reset Malaysia’s Promotional Mindset
The novel coronavirus (COVID-19) outbreak has shifted consumption dynamics around the world. For markets like Malaysia—a country that had been on a vicious promo spiral prior to the pandemic, now is the time for retailers and manufacturers to reassess their approach to price and promotions,...
Helping Brands Understand the Bigger Role that Modern Dads Play in Parenting
Dads are becoming more involved in child care, so baby care brands can use this as an opportunity to target marketing efforts toward them.
Recalibrated Consumption Dynamics in a COVID-19 Altered World
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
Good For Me, And Good For We
COVID-19 has changed everything, hasn’t it? So why should businesses and marketers have sustainability on their agendas? While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future.
Real-Time ‘Recessionary’ Response Holds Key to COVID-19 Fallout
With the economic and social impact of the COVID-19 emergency being felt around the globe, there is a natural tendency to make comparisons to the Great Recession. Some habits from that period will be repeated, but to make side-by-side comparisons would be overly simplistic.
A Look at How Home Care Product Claim Preferences Have Shifted Amid the COVID-19 Pandemic
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...