Understanding Malaysia’s Gen Z…and How to Reach Them
Malaysia’s Generation Z is the generation that grew up with the internet for all of their lives. They make up 26% of Malaysia’s population and have unique characteristics that set them apart from the Millenials and Baby Boomers, particularly in the way they consume content and relate to brands.
Explore Generation Z in Vietnam – The Consumer of Tomorrow
By 2025, in Vietnam, there will be almost 15 million members of Generation Z, and they already influence family decisions on outdoor or entertainment activities, house-hold goods, and food & beverages. Watch the video below for some key insights from Nielsen Vietnam’s Generation Z report.
How to engage with Generation Z in Vietnam
Brands have been placing their focus on Millennials and trying to unlock the potentials that Millennials could bring. But, today is it too early to discuss Generation Z who are born from 1998 to 2005, and by 2025, they will make up one-five of the country’s labor work-forces, which translates...
Deeper Than Dollars: Global Perceptions About Premium Products
Around the world, consumers are looking for a taste of the good life. And it’s not just those who are wealthy. Sales of products in the “premium” tier are growing at a rapid pace. In fact, the growth of the premium sector in many markets is outpacing total growth for many fast-moving consumer...
Device and Conquer: Global Consumers Let Their Fingers Do the Shopping
Among global respondents, 74% say they appreciate the freedom of being connected anywhere, anytime, and 70% strongly or somewhat agree that their mobile device has made their life better. This constant connectivity has not only changed the way we keep in touch, but also the way we shop, bank and...
On-Demand Demographics: VOD Viewing Across Generations
VOD is fast becoming a part of daily viewing habits for many around the world, regardless of age. In fact, among the 65% of global respondents who watch any type of VOD programming, more than four-in-10 say they watch at least once a day.
Financial Facts: Saving and Sound or Dealing With Debt? A Global Generational View
To find out how much attitudes about finances differ by age, we asked Gen Z, Millennial, Gen X, Baby Boomer and Silent Generation respondents about their saving strategies and debt decisions. It turns out that no matter the age, most of us need sound financial advice.
Is Happy Hour 9-5? A Cross-Generational Look At Employment Enjoyment
We asked Millennials, Generation Xers and Baby Boomers around the world to tell us how satisfied they are with everything about their jobs. Across a sample of respondents from 60 countries who said they are currently employed, satisfaction levels highlight workplace trends worth paying attention to.
On The Same Page, No Matter the Age: Reading Is a Top Spare-Time Activity for All Generations
With a wide array of pastimes available, respondents in a recent Nielsen global survey were asked to select their top three spare-time activities. While certain activities skew younger than older and vice versa, if you think technology-driven younger people don’t read anymore, think again.
Younger Generations Look For Beneficial Boosters When Buying Food
To better understand how younger respondents view the importance of dietary considerations, we asked six Millennials from different parts of the globe to explain how their eating habits differ from those of their parents.