Insights

Supermarkets, Super Gains and Super Opportunities

Amidst shifting consumer and market landscapes, supermarkets continue to be the major retail player with grocery sales proving to be indispensable. Last year, supermarkets and hypermarkets contributed to 68.4% of retail sales share, setting a solid retail footprint. This is according to Nielsen’s...

Webinar: Changing Consumer Prosperity

In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.

Changing Consumer Prosperity

The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.

Growing Pains, Growing Gains

Parents everywhere invest in countless resources to provide for their babies’ needs - from the type of milk fed to the brand of diapers purchased. As parents are often willing to spend on quality, these little consumers are providing big market opportunities.