Featured Insights
A travel guide for marketers to effectively engage with eco-tourists
A new group of travellers has emerged, eco-tourists, and they are eager to align themselves with brands that reflect their sustainability and environmental preservation values. This group of travellers actively to take steps to minimise their environmental and social impact in the way they travel....
A Digital Giant Awakens
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
Popularity of the Premium: A Look At Singapore’s Retail Scene
In Singapore, a positive monetary outlook is displayed. About 50% of Singaporeans believe they are better off than five years ago and with rising affluence among Singaporeans, locals have become attuned to premium products and are looking to more avenues to consume them.
Battle of the Brands: Consumer Disloyalty is Sweeping the Globe
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
Supermarkets, Super Gains and Super Opportunities
Amidst shifting consumer and market landscapes, supermarkets continue to be the major retail player with grocery sales proving to be indispensable. Last year, supermarkets and hypermarkets contributed to 68.4% of retail sales share, setting a solid retail footprint. This is according to Nielsen’s...
Global Economic Conditions Ended 2018 on an Upbeat Note, But Market Conditions Vary Around the World
At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence was at its highest level in 14 years, but 39 of the 64 countries included in the global Consumer Confidence Index reported declines in consumer sentiment.
Online Platforms are Gaining Traction for Premium Products Globally
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract...
Webinar: Changing Consumer Prosperity
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
Changing Consumer Prosperity
The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.
Growing Pains, Growing Gains
Parents everywhere invest in countless resources to provide for their babies’ needs - from the type of milk fed to the brand of diapers purchased. As parents are often willing to spend on quality, these little consumers are providing big market opportunities.
A ‘Natural’ Rise in Sustainability Around the World
As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.
Global Economic and Spending Trends Stay Positive Past the Year’s Midway Mark
As 2018 starts to wind down, economic and consumer spending trends for a majority of markets around the world are in better standing than they were earlier in the year.
Singaporean Consumers Show Increased Confidence in the Third Quarter of 2018
The Singapore Consumer Confidence Index has scaled by 4 points to 98 in Q3 2018 (vs 94 pts in Q2 2018), according to The Conference Board Global Consumer Confidence Survey, in collaboration with Nielsen.