COVID-19 Changed the Advertising Playbook. Now What?
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.
Understanding Marketing Mix Modeling
In order to make the right marketing decisions, there is a renewed recognition of the importance of accurately and sustainably measuring marketing activities. MMM is an ideal solution that can be used continuously to help your business in these challenging times.
Cookies, Tags, Pixels and IDs: Measuring Customer Engagement
One of the frequently asked questions about the “plumbing” that enables the multi-touch attribution process to function is how individual users are tracked.
Case Study: Maximizing Online Audience Reach Through In-Flight Optimization
With the flexibility to reallocate budget across select platforms, Tempo OMD used Digital Ad Ratings’ overnight reporting to identify optimisation opportunities.
Mobile Gains Ground in Digital Ad Campaigns Across Southeast Asia
The Nielsen Digital Ad Ratings Benchmarks report, which accessed more than 3,000 digital campaigns since its launch in Southeast Asia in 2015, found that in the first half of 2017, more than nine in 10 (93%) digital ad campaigns leveraged mobile and mobile achieved an on-target reach equal to or...
What Lies Beneath: Why Audience Delivery is the Next Battleground in Digital Advertising
This year, a range of ad execs have said digital advertising is broken and in need of repair. While they’re right to insist for better performance, their focus has been on surface issues related to the ad experience, while a larger problem lies beneath.
Digital Formats Are Among the Most Trusted Advertising Sources Despite Slow Growth
The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
Uncommon Sense: Thinking of Going All-Digital? Answer These 10 Questions First
Digital is gaining momentum, which has many clients asking: Should I move to an all-digital plan? “All digital” is a bold move for any marketer, with multiple factors to consider. But before you take the plunge, answer these 10 key questions.
Uncommon Sense: The Case for Resonance
Advertisers try to make their ads hit home with audiences as much as possible—but there's room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising...