Insights

Myanmar, The Final Frontier

Nielsen MMRD reveals some of the key category, consumer and media trends that make Myanmar one of the world's last remaining untapped frontiers.

How Loyal Are Your Customers?

Earning consumer devotion to a brand or store takes more than just offering a good product. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.

The Asian Mobile Consumer Decoded

Smartphone penetration in the Asia-Pacific region is booming. So it's more critical than ever for companies to develop sophisticated mobile strategies designed to leverage changing connected device behaviors and cultivate ongoing consumer engagement.

From Carts to Baskets: the New Normal for Filipino Shoppers

Filipino shoppers traditionally go to the supermarkets twice a month, usually on paydays, for bulk shopping. For some basic items, however, Filipinos often buy from sari-sari stores, local convenience shops. With the increasing number of supermarkets across the country, however, a recent Nielsen...