Uncommon Sense: How Do You Measure Reputation?

Today, a company’s reputation is increasingly recognized as a business asset that is central to maintaining and growing business value. Despite this recognition, however, corporate competencies around reputation measurement often lag. So “How do you measure corporate reputation?”

Myanmar, The Final Frontier

Nielsen MMRD reveals some of the key category, consumer and media trends that make Myanmar one of the world's last remaining untapped frontiers.