We’ve just completed a year of transformation in the retail industry, and looking at 2015, it looks like change will remain constant. But change brings opportunity, even within the familiar. Where to begin? Look to the shelf.
If you want to understand the fundamental economic changes happening in Southeast Asia, a good place to start is Myanmar’s biggest city, Yangon, on the shores of the Yangon River.
Perceptions about private-label brands are favorable around the world, but value shares are not correspondingly distributed; they are much higher in developed regions like Europe, North America and Australia.
Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year.
Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year. The index, which has been on a slow and steady rise since Q1 2012, has now exceeded a pre-recession level of 94 for three...
Today, a company’s reputation is increasingly recognized as a business asset that is central to maintaining and growing business value. Despite this recognition, however, corporate competencies around reputation measurement often lag. So “How do you measure corporate reputation?”
As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But not all e-commerce categories are the same.
Asia's middle class is on track to comprise 52 percent of the region's population by 2020, and Indonesia is leading the way with middle class income expected to more than double by 2020.
Nielsen MMRD reveals some of the key category, consumer and media trends that make Myanmar one of the world's last remaining untapped frontiers.