Featured Insights
A travel guide for marketers to effectively engage with eco-tourists
A new group of travellers has emerged, eco-tourists, and they are eager to align themselves with brands that reflect their sustainability and environmental preservation values. This group of travellers actively to take steps to minimise their environmental and social impact in the way they travel....
A Digital Giant Awakens
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
Popularity of the Premium: A Look At Singapore’s Retail Scene
In Singapore, a positive monetary outlook is displayed. About 50% of Singaporeans believe they are better off than five years ago and with rising affluence among Singaporeans, locals have become attuned to premium products and are looking to more avenues to consume them.
VIETNAMESE CONSUMERS CONTINUED TO SHOW CONFIDENCE IN THE FINAL QUARTER OF 2018
In the final quarter of 2018, Vietnam continued to be placed among the most optimistic countries globally. It is ranked 4th in the world for having the most positive consumers with Consumer Confidence Index of 122 percentage points (pp) after India, Philippines and Indonesia.
Webinar: Changing Consumer Prosperity
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
Changing Consumer Prosperity
The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.
VIETNAM’S CONSUMER CONFIDENCE INDEX HIT RECORD LEVELS IN Q3 2018
With a 9-point increase over the second quarter of 2018, due to the growth in confidence in employment prospects and personal finances, Vietnam consumer confidence level has peaked in the past decade - helping Vietnam rise to the second position in the consumer confidence benchmark globally.
Malaysian Consumers Are the Third-Most Confident In The World
Malaysia's consumer confidence index continued its surge in the third quarter of 2018 to 127 percentage points, making it the third-most confident country globally.
Spotlight on Vietnam Market Landscape: Q1 2018
With GDP growth of 7.4% in Q1 2018, Vietnam’s economy recorded its strongest quarterly performance in a decade and is well on track to exceed the government’s annual target of 6.7%.
Understanding What’s Next to Succeed in Vietnam
Vietnam's economic growth is expected to thrive in 2018 and consumer optimism is high. And understanding where your next growth opportunities in Vietnam has never been more critical in today's rapidly changing business environment.
Identifying Pockets of Opportunity Around the Globe
Backed by improving global consumer confidence, many regions are seeing improved conditions for businesses and the fast-moving consumer goods industry. Here, we’ll look at trends in a few select countries.
Where Are Consumers Spending and Saving Around the World?
Consumers globally were more confident in the second quarter of 2017 than at the end of 2016, but concerns remain. So where are consumers spending any extra cash and cutting back on expenses?
Q2 2017 Consumer Confidence Report
Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.