FMCG manufacturers and retailers have struggled to deliver significant rates of growth in the first half of 2015, with average sales volumes across the Asia-Pacific region increasing by a moderate 2%.
Report reveals the DNA of the most successful product launches in Europe in the last two years – showing that innovation is a science, not down to luck.
Depending on our age, our approach to something as simple as getting up-to-date news or eating out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions.
Global consumer confidence increased three index points in the third quarter to 99, the highest level since 2006, and optimistic sentiment for job prospects, personal finances and spending intentions increased in nearly half of all measured markets.
Often overlooked by marketers and brand managers, the humble corner store must become an ally to fast-moving consumer goods in the battle for market share and customer loyalty.
Consumers are trying to be responsible citizens of the world, and they expect the same from corporations. So when it comes to purchasing, they are doing their homework.
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
The global baby care market is booming! But for baby care manufactures, there's plenty at state in the battle for baby bucks.
Why is baby care a big market for little consumers in Asia Pacific? What are the drivers in developing markets fuelling the global baby food and diapers sale growth? What are the trends in the Asia Pacific baby food and diaper market? What’s at stake and how can baby care manufacturers succeed?
Global consumer confidence declined one index point in the second quarter to a score of 96. This near-baseline score reflects an overall stable outlook, but uneven performance at the country level increased within regions.