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  • FMCG and Retail | 16-12-2015

    Shoppers Just Want to Have Fun: In-store Experience Key to Retail Success

    FMCG manufacturers and retailers have struggled to deliver significant rates of growth in the first half of 2015, with average sales volumes across the Asia-Pacific region increasing by a moderate 2%.

  • Demographics | 17-11-2015

    Global Generational Lifestyles

    Depending on our age, our approach to something as simple as getting up-to-date news or eating out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions.

  • Markets and Finances | 03-11-2015

    Q3 2015 Consumer Confidence Report

    Global consumer confidence increased three index points in the third quarter to 99, the highest level since 2006, and optimistic sentiment for job prospects, personal finances and spending intentions increased in nearly half of all measured markets.

  • FMCG and Retail | 15-10-2015

    The power of traditional trade grocery stores in the battle for market share

    Often overlooked by marketers and brand managers, the humble corner store must become an ally to fast-moving consumer goods in the battle for market share and customer loyalty.

  • Markets and Finances | 12-10-2015

    The Sustainability Imperative

    Consumers are trying to be responsible citizens of the world, and they expect the same from corporations. So when it comes to purchasing, they are doing their homework.

  • Media | 28-09-2015

    Global Trust in Advertising – 2015

    Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.

  • Global | 25-08-2015

    Oh, Baby! Trends in the Global Baby Food and Diaper Markets: August 2015

    The global baby care market is booming! But for baby care manufactures, there's plenty at state in the battle for baby bucks.

  • FMCG and Retail | 25-08-2015

    Battle for Baby Bucks

    Why is baby care a big market for little consumers in Asia Pacific? What are the drivers in developing markets fuelling the global baby food and diapers sale growth? What are the trends in the Asia Pacific baby food and diaper market? What’s at stake and how can baby care manufacturers succeed?

  • Markets and Finances | 28-07-2015

    Southeast Asian consumers lead in optimism globally

    Consumers from Southeast Asia continue to show the highest optimism globally in the second quarter with an index score of 112, far-surpassing the global consumer confidence score of 96 points.

  • FMCG and Retail | 23-06-2015

    Looking to Achieve New Product Success?

    Consumers have a strong appetite for innovation. They’re increasingly demanding and expect more choice than ever before. Around the world, more than six-in-10 respondents say they like when manufacturers offer new products, and more than half say they purchased a new product during their last grocery-shopping trip.

  • Markets and Finances | 19-05-2015

    Q1 2015 Consumer Confidence Report

    Global consumer confidence started 2015 with an index score of 97—an increase of one point from fourth-quarter 2014 and from a year-ago. Compared to the end of last year, when all regional confidence scores declined, the first quarter was more upbeat, as confidence increased slightly or remained stable in every region except Latin America.

  • FMCG and Retail | 29-04-2015

    The Future of Grocery

    Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.

  • FMCG and Retail | 28-04-2015

    Think small for big growth: Five key strategies to leverage opportunities in ASEAN's emerging 'hotspots'

    Close to two thirds of ASEAN’s urban population (62.6%) is forecast to reside in cities and urban centres of under 500,000 by 2025, according to a new Nielsen report. Increasing business activity, cross-border trading and demographic shifts are some of the key forces driving population growth in the region’s smaller cities, emerging towns and rural areas, which are considered the ‘sleeping giants’ of the next decade.

  • Media | 01-04-2015

    Screen Wars: The Battle for Eye Space in a TV-Everywhere World

    We’re living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.

  • Innovation | 16-03-2015

    Breakthrough Innovation Report - Southeast Asia

    Less than two in every one hundred new products launched in Southeast Asia meet key innovation success criteria for distinctiveness, relevance and endurance, according to new research and analysis undertaken by Nielsen.

  • Markets and Finances | 26-01-2015

    Q4 2014 Consumer Confidence Report

    Global consumer confidence ended 2014 with an index score of 96—a decline of two index points from the previous quarter, which comes after several quarters of positive momentum. The index, which has been on a slow and steady rise for about two years, is still above a pre-recession level of 94 from third-quarter 2007.

  • FMCG and Retail | 20-01-2015

    We Are What We Eat

    Health and wellness are hot topics around the globe, and they have been for years. Despite the immense amount of attention devoted to the topic, however, the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.

  • Media | 16-01-2015

    Global Adview Pulse Lite, Q3 2014

    After a dynamic first half of 2014, which included the Sochi Winter Olympics in Russia, the eruption of the Crimean crisis in the Ukraine, the outbreak of the Ebola virus in West Africa, and the dazzle of the World Cup Football in Brazil, the third quarter continued in a less tumultuous mode.

  • Markets and Finances | 29-10-2014

    Consumer Confidence: Concerns and Spending Intentions Around the World

    Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year. The index, which has been on a slow and steady rise since Q1 2012, has now exceeded a pre-recession level of 94 for three consecutive quarters.

  • Demographics | 04-03-2014

    The Age of ASEAN Cities

    Southeast Asia has it all. 3 key trends to help businesses understand one of the world's fastest growing economies from 2015 to 2025.

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