While opportunities are obvious, the volatility of Vietnam's FMCG market puts a lot of challenges for the manufacturers and retailers to make sound decisions to fully seize the market growth opportunities and drive a profitable business.

We are happy to release the Quarterly Nielsen Market Pulse Report to update the big picture, report on the latest in FMCG growth, and scan the markets that matter to manufacturers. This round, we will deep dive into Vietnam's channel landscape.

Here are some key points extracted from the report in quarter 2:

• Vietnam's economy witnessed a moderate growth in the first half of 2016 with the service sector being the shining star, especially in Retail and Wholesale. GDP H1'16 increased 5.5% vs. YA and CPI slightly picked up by +1.7% vs. YA.


• FMCG growth surged significantly in 6 key cities (Ho Chi Minh City, Ha Noi, Hai Phong, Can Tho, Da Nang and Nha Trang), increasing 6.3% in Q2'16 vs. YA, yet softened outside these 6 key cities due to concerns on unfavourable weather conditions and beverage scandals.


• Vietnam continued to prove as a market with numerous and diverse outlet types. In order to stay ahead of the competition and sustain the momentum, manufacturers and retailers need to know key trends of each channel – traditional trade off & on premise, modern trade and e-commerce.

Download the full infographic with highlights of the Nielsen Market Pulse Report 2016 above.

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*We welcome the opportunity to continue the conversation with you and your team on understanding retailers as well as consumers in Vietnam, engaging them and identifying opportunities to win in this fast-growing market. We look forward to continuing our dialogue to growing your business. If you have any queries for the study, please contact our Client Service representatives or email us at [email protected]. For more English-language insights from the Asia-Pacific market overall, visit our regional site.