The new sugar tax in Malaysia is set to spur innovation in the beverage industry, providing consumers with more choice than before.
A new group of travellers has emerged, eco-tourists, and they are eager to align themselves with brands that reflect their sustainability and environmental preservation values. This group of travellers actively to take steps to minimise their environmental and social impact in the way they travel....
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
By 2025, in Vietnam, there will be almost 15 million members of Generation Z, and they already influence family decisions on outdoor or entertainment activities, house-hold goods, and food & beverages. Watch the video below for some key insights from Nielsen Vietnam’s Generation Z report.