X

  • Client Login
  • Asia Pacific
    • ---Regions---
    • Europe
    • Mainland China
    • India
    • Latinoamérica (Latin America)
    • Middle East, North Africa and Pakistan
    • Southeast Asia, North Asia and Pacific
    • Sub-Saharan Africa
    • -------------
    • Algeria
    • Argentina
    • Australia
    • Bahrain
    • Bangladesh
    • Беларусь (Belarus)
    • Belgium
    • Brasil (Brazil)
    • България (Bulgaria)
    • Cameroun (Cameroon)
    • Canada
    • Centroamérica (Central America)
    • Chile
    • Mainland China
    • Colombia
    • Crna Gora (Montenegro)
    • Hrvatska (Croatia)
    • Cyprus
    • Česká republika (Czech Republic)
    • Danmark (Denmark)
    • Deutschland (Germany)
    • República Dominicana (Dominican Republic)
    • Ecuador
    • Egypt
    • España (Spain)
    • Eesti (Estonia)
    • France
    • Ghana
    • Ελλάδα | Greece
    • Hong Kong
    • India
    • Indonesia
    • ישראל (Israel)
    • Italia (Italy)
    • Côte d'Ivoire (Ivory Coast)
    • 日本 (Japan)
    • Jordan
    • Ireland
    • Казахстан (Kazakhstan)
    • Kenya
    • Kuwait
    • Latvija (Latvia)
    • Lebanon
    • Lietuva | Lithuania
    • Македонија (Macedonia)
    • Magyarország (Hungary)
    • Malaysia
    • México
    • Morocco
    • Myanmar
    • Nederland (Netherlands)
    • Nepal
    • New Zealand
    • Nigeria
    • Norge (Norway)
    • Oman
    • Österreich (Austria)
    • Pakistan
    • Peru
    • Philippines
    • Polska (Poland)
    • Portugal
    • Puerto Rico
    • Qatar
    • România
    • Россия (Russia)
    • Saudi Arabia
    • Slovenská republika (Slovakia)
    • Slovenija (Slovenia)
    • South Africa
    • Srbija (Serbia)
    • Sri Lanka
    • Suomi (Finland)
    • Singapore
    • South Korea
    • Schweiz | Switzerland | Svizzera | Suisse
    • Sverige (Sweden)
    • Tanzania
    • Taiwan
    • ประเทศไทย (Thailand)
    • Tunisia
    • Türkiye (Turkey)
    • Uganda
    • Ukraine
    • United Arab Emirates
    • United Kingdom
    • Uruguay
    • United States
    • Venezuela
    • Việt Nam
    X
Nielsen Logo Nielsen Logo
MENU
  • Insights
  • Solutions
  • Top 10
  • About

Insights

Webinar: The Quest for Convenience

Markets and Finances | 08-08-2018
Email Share

separate addresses by comma

Convenience is the ultimate currency to win global consumers

Hyperconnectivity and busy lifestyles are influencing buying decisions of global consumers. Global consumers want convenience at every stage of shopping and brand engagement with products and services. However, convenience means different things to different consumers and it is increasingly important to understand the regional and global trends centered around the need for convenience. There are six key factors driving consumers towards convenience and by understanding them, companies can adapt and enhance their solutions as consumer needs rapidly evolve.

Circumstances, culture, location, market maturity and technology are key influences that are driving the need for fast moving consumer goods (FMCG) companies towards convenience solutions tailored to cater to different segments of society and geographical areas. The evolving demand for convenience has given rise to a slew of life-simplifying products such as ready prepared and on-the-go meal solutions, home or office grocery delivery offerings, and tech-driven “on-demand” services.

For FMCG companies, and many other industry players, the quest for convenience begins with understanding the problems consumers are trying to solve for. Their ability to accelerate the response time to consumer demands, offer omnichannel facilities and greater product visibility are some of the starting points to consider. The ability to remove consumer pain points and satisfy the elements of convenience - Ease, Utility and Simplicity, will lead companies ahead of the curve.

For more insights on what consumers mean when they seek convenience in their online, retail and home environment, download our Quest for Convenience report and view the Quest For Convenience webinar playback. The deck of this webinar is available for download at the end of video below or check out the infographic.

Also, please click the links below to view webinar playback for local insights from our other regions - Middle East, Africa, Europe and Latin America.

Tagged:  BRAND MARKETING  |  DEMOGRAPHICS  |  SHOPPER  |  CONSUMER  |  CPG AND RETAIL  |  GLOBAL  |  WHATS NEXT
Email Share

separate addresses by comma

Thank you

Click on the link to download the file. If your download doesn't start right away, right click on the link below to "Save As."

Related Solutions

Related News

Related Reports

Interested in learning more?
Contact Us

Get the Nielsen Newswire Newsletter

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.

X

You’re almost done! Please check your email to confirm your subscription.

In the meantime, explore our insights and reports on the latest consumer trends.

X

Something went wrong. If this is your first time subscribing, return to our signup form and try again, or contact us.

Once the form has been submitted successfully, you will receive an email requesting to confirm your subscription.

Company Info

  • About Nielsen
  • Investor Relations
  • Academic Affairs
  • Responsibility & Sustainability
  • Press Room
  • Leadership
  • Careers
  • Contact Us

Insights

  • News
  • Reports
  • News Center
  • Events
  • Top 10
  • Newsletter Sign-up

Solutions

  • Advertising Effectiveness
  • Audience Measurement
  • Consumer Insights
  • Price and Promotion
  • Product Development
  • Qualification
  • Sales Measurement
  • Shopper

Privacy Policy  |  Terms of Use  |  Site Map
Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved.