Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Nielsen Named to Anphabe’s Top 100 Places to Work in Vietnam
Nielsen Vietnam recently ranked No. 86 across industries on the Top 100 Vietnam Best Places To Work list issued by HR solution firm Anphabe. More importantly, Nielsen Vietnam ranked No. 1 in the Service/Consulting/Legal category.
Nielsen and Weibo Partner to Help Advertisers Better Understand Online Audiences
On June 27th, we kicked off our new, ground-breaking partnership with Weibo on Nielsen Digital Ad Ratings and Digital Brand Effect during a launch event in Shanghai.
Advancing Digital Audience Measurement in Japan
Smartphone ownership in Japan has risen rapidly in recent years, diversifying how consumers view media content and advertising. To create a standard and common digital (PC and mobile) audience measurement service for the Japan market, we recently announced a business partnership with Video Research...
China’s E-Commerce Market: Untapped Potential for Global Companies
It’s well known that China is the largest e-commerce market in the world, but you might not realize the huge untapped opportunity it represents for foreign manufacturers and retailers. Did you know: There are 380 million online shoppers today in China, and it’s predicted that over 50% of...
On the Record with Yan Xuan
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Andrew McCaskill, Nielsen’s senior vice president of global communications sits down with Yan Xuan, Nielsen’s president of the Greater China region.
Nielsen and Campaign Asia Reveal Asia’s Top 1000 Brands
Samsung’s brand equity has stood the test of time and held on to home ground advantage, as the consumer electronics giant once again claimed the top spot in Asia’s Top 1000 Brands report, compiled by Nielsen in collaboration with leading media, marketing and communications trade journal...