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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.

Advancing Digital Audience Measurement in Japan

Smartphone ownership in Japan has risen rapidly in recent years, diversifying how consumers view media content and advertising. To create a standard and common digital (PC and mobile) audience measurement service for the Japan market, we recently announced a business partnership with Video Research...

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Uncommon Sense:The Case for Resonance

Advertisers spend an awful lot of time and money on reaching the right audience. Of course, once they have done that, they try to make their ads hit home with audiences as much as possible—but there's clear room for improvement. Investing a little more heavily in determining how much ads resonate...

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