Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
We recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it's once again putting Australia at the forefront of digital audience measurement globally.
The Alliance 4 Youth, a business-driven initiative to promote youth employment, recently expanded to Latin America. And as a steadfast partner with the organization, Nielsen was on hand at the Pacific Pact launch event, along with 36 national and local partner companies.
Three of our leaders recently participated in Advertising Week Asia 2017 in Tokyo along with some of the brightest minds across the marketing, advertising, technology and entertainment industries.
At the beginning of March, Nielsen Japan hosted its first-ever Consumer 360 event in Tokyo. More than 300 clients from across industries attended the conference to hear about the latest trends and insights from Nielsen.
Smartphone ownership in Japan has risen rapidly in recent years, diversifying how consumers view media content and advertising. To create a standard and common digital (PC and mobile) audience measurement service for the Japan market, we recently announced a business partnership with Video Research...