Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Joins Alliance 4 YOUth’s Pacific Pact
The Alliance 4 Youth, a business-driven initiative to promote youth employment, recently expanded to Latin America. And as a steadfast partner with the organization, Nielsen was on hand at the Pacific Pact launch event, along with 36 national and local partner companies.
Exploring Measurement in a Digital World at Advertising Week Asia
Three of our leaders recently participated in Advertising Week Asia 2017 in Tokyo along with some of the brightest minds across the marketing, advertising, technology and entertainment industries.
Advancing Digital Audience Measurement in Japan
Smartphone ownership in Japan has risen rapidly in recent years, diversifying how consumers view media content and advertising. To create a standard and common digital (PC and mobile) audience measurement service for the Japan market, we recently announced a business partnership with Video Research...
The Demand Institute’s Economic Outlook for China
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China’s economy is shifting, and many companies’ current strategies for China are becoming outdated. Louise Keely, president of the Demand Institute and a senior vice president at Nielsen, takes a look.
On the Record with Yan Xuan
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Andrew McCaskill, Nielsen’s senior vice president of global communications sits down with Yan Xuan, Nielsen’s president of the Greater China region.
Nielsen Hosts 4th Annual Greater China Consumer 360
On Sept. 8, 2015, Nielsen hosted its fourth Consumer 360 in Pudong, Shanghai. This one-day summit, which took place amid China’s market revolution, showcased insights from Nielsen’s consumer behavior experts, global and regional economists and executives from multinational and local giant...