Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Nielsen and Weibo Partner to Help Advertisers Better Understand Online Audiences
On June 27th, we kicked off our new, ground-breaking partnership with Weibo on Nielsen Digital Ad Ratings and Digital Brand Effect during a launch event in Shanghai.
Nielsen Joins Alliance 4 YOUth’s Pacific Pact
The Alliance 4 Youth, a business-driven initiative to promote youth employment, recently expanded to Latin America. And as a steadfast partner with the organization, Nielsen was on hand at the Pacific Pact launch event, along with 36 national and local partner companies.
Exploring Measurement in a Digital World at Advertising Week Asia
Three of our leaders recently participated in Advertising Week Asia 2017 in Tokyo along with some of the brightest minds across the marketing, advertising, technology and entertainment industries.
Nielsen Japan Hosts Its First Consumer 360
At the beginning of March, Nielsen Japan hosted its first-ever Consumer 360 event in Tokyo. More than 300 clients from across industries attended the conference to hear about the latest trends and insights from Nielsen.
Advancing Digital Audience Measurement in Japan
Smartphone ownership in Japan has risen rapidly in recent years, diversifying how consumers view media content and advertising. To create a standard and common digital (PC and mobile) audience measurement service for the Japan market, we recently announced a business partnership with Video Research...
China’s E-Commerce Market: Untapped Potential for Global Companies
It’s well known that China is the largest e-commerce market in the world, but you might not realize the huge untapped opportunity it represents for foreign manufacturers and retailers. Did you know: There are 380 million online shoppers today in China, and it’s predicted that over 50% of...