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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.

Advancing Digital Audience Measurement in Japan

Smartphone ownership in Japan has risen rapidly in recent years, diversifying how consumers view media content and advertising. To create a standard and common digital (PC and mobile) audience measurement service for the Japan market, we recently announced a business partnership with Video Research...

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Nielsen Hosts 4th Annual Greater China Consumer 360

On Sept. 8, 2015, Nielsen hosted its fourth Consumer 360 in Pudong, Shanghai. This one-day summit, which took place amid China’s market revolution, showcased insights from Nielsen’s consumer behavior experts, global and regional economists and executives from multinational and local giant...

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