Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
There’s No Room for Complacency When Measuring Consumers
There’s no room for complacency when it comes to measuring consumption trends. In the last two years alone, we’ve enhanced our Homescan panel methodology to include a more comprehensive view of smaller-spend shopping trips and incorporate online grocery purchases.
Why Is the Launch of Digital Content Ratings Important for Australia?
We recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it's once again putting Australia at the forefront of digital audience measurement globally.
Nielsen Indonesia and Fractal Launch Region’s First Syndicated Outdoor Media Measurement Service
Nielsen Indonesia recently announced a historic collaboration with Fractal, the leading local provider of out of home media, to launch Indonesia’s first syndicated out of home media measurement service.