Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Nielsen and Weibo Partner to Help Advertisers Better Understand Online Audiences
On June 27th, we kicked off our new, ground-breaking partnership with Weibo on Nielsen Digital Ad Ratings and Digital Brand Effect during a launch event in Shanghai.
China’s E-Commerce Market: Untapped Potential for Global Companies
It’s well known that China is the largest e-commerce market in the world, but you might not realize the huge untapped opportunity it represents for foreign manufacturers and retailers. Did you know: There are 380 million online shoppers today in China, and it’s predicted that over 50% of...
The Demand Institute’s Economic Outlook for China
//fast.wistia.com/assets/external/E-v1.js
China’s economy is shifting, and many companies’ current strategies for China are becoming outdated. Louise Keely, president of the Demand Institute and a senior vice president at Nielsen, takes a look.
On the Record with Yan Xuan
//fast.wistia.com/assets/external/E-v1.js
Andrew McCaskill, Nielsen’s senior vice president of global communications sits down with Yan Xuan, Nielsen’s president of the Greater China region.
Nielsen Hosts 4th Annual Greater China Consumer 360
On Sept. 8, 2015, Nielsen hosted its fourth Consumer 360 in Pudong, Shanghai. This one-day summit, which took place amid China’s market revolution, showcased insights from Nielsen’s consumer behavior experts, global and regional economists and executives from multinational and local giant...