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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Nielsen Shines the Spotlight on a Global Shift Toward E-Commerce at FutureCommerce360 Conference
Nielsen was the official research partner for FutureCommerce360 Conference, which was held virtually this year on 5 November 2020. The conference featured more than 500 key decision makers from Turkey’s retail and consumer product sectors.
China’s E-Commerce Market: Untapped Potential for Global Companies
It’s well known that China is the largest e-commerce market in the world, but you might not realize the huge untapped opportunity it represents for foreign manufacturers and retailers. Did you know: There are 380 million online shoppers today in China, and it’s predicted that over 50% of...
On the Record with Yan Xuan
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Andrew McCaskill, Nielsen’s senior vice president of global communications sits down with Yan Xuan, Nielsen’s president of the Greater China region.