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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen and Weibo Partner to Help Advertisers Better Understand Online Audiences
On June 27th, we kicked off our new, ground-breaking partnership with Weibo on Nielsen Digital Ad Ratings and Digital Brand Effect during a launch event in Shanghai.