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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
//fast.wistia.com/assets/external/E-v1.js China’s economy is shifting, and many companies’ current strategies for China are becoming outdated. Louise Keely, president of the Demand Institute and a senior vice president at Nielsen, takes a look.