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Convenience and Risk-Free Offers are Key Drivers for Women in Asia Pacific

SINGAPORE, 11  March 2020 – By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. Brands must first understand the household, financial, and societal pressures and challenges women face today, in order to capture their hearts and minds. The World...

Nielsen Builds Out Management Teams With Two Strategic Hires

David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.

Precision marketing set to surge in APAC

Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.

Nielsen: Consumer Disloyalty is the New Normal

Disloyalty levels are on the rise among the world’s consumers, with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands, according to Nielsen's Global Consumer Loyalty.

Nielsen Adds Measurement for YouTube Mobile In-App in Asia-Pacific

Nielsen announced it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional markets, including Singapore, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Taiwan and Thailand in Asia-Pacific.

PRESS ENQUIRIES

For press enquiries about Nielsen’s business, leadership and corporate events (such as quarterly earnings), please contact: NielsenSEANAPCommunications@nielsen.com

 

For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:

S.E. Asia, N. Asia, PacificDeanie Sultana

AustraliaJackie Helliker

New ZealandBashar Basheer

JapanYuko Mishima

KoreaSonya Cho

IndonesiaMiladinne Lubis

PhilippinesLiza Martija

MalaysiaSonia Gomez

SingaporeSweta Patra

ThailandMatooros Maneeruttanaporn

VietnamMiladinne Lubis