Press Room

“Nielsen Presents: What’s Next in Global Sports” Returns to Singapore with ONE Championship as Presenting Sponsor

Most decorated Olympic swimmer Michael Phelps to headline the invite-only thought leadership event 16-17 May 2019

SINGAPORE, 24 April 2019 – Nielsen Sports (NYSE: NLSN), the leading source of sports measurement, analytics and insights around the world, and ONE Championship™ (ONE), Asia’s largest global sports media property, today announced the second annual “Nielsen Presents: What’s Next in Global Sports” thought leadership event which will take place in Singapore on 16-17 May 2019. 

The conference will bring together the world’s leading brands, sports rights holders, agencies and broadcasters to discuss the top trends driving the global sports market and explore how companies are leveraging data-driven decision making to monetize fan engagement. Executives from Google, PGL Sports, Holcim Philippines and Great Sports, among others, will hit the stage to identify new strategies for global expansion of sports properties, sustainable revenue opportunities in sports and share how they are using data to make smarter decisions around media rights and sponsorships. Michael Phelps, the most decorated swimmer in Olympic history, will return to the stage as a closing keynote speaker.

At the event, subject matter experts from across the global sports ecosystem will take part in panel discussions including:

  • Dollars and Sense: Turning the Passion for Sports into Concrete Revenue-generating Opportunities
  • Thinking Global, Acting Local: Navigating the Local In’s and Out’s to Achieve Global Success and Relevance 
  • Putting the ‘E’ in Sports: How Traditional Sports Entering the Esports Arena may be the Ultimate Opportunity for Brands
  • Making Big Bets: Why Sports in Asia is the New Hotbed for Investors

“A perfect example of the globalization of sports is what we’re now seeing with Asian brands and rights holders who are increasing investments to gain recognition on the world sporting stage,” said Kelvin Watt, Managing Director, Nielsen Sports Asia Pacific, Africa and Middle East. “This collaboration with ONE Championship is important to continue to spotlight the rise of Asia and help regional brands unlock and monetize global opportunities.”

“The greatest minds in sports and business will converge at the What’s Next in Global Sports conference in Singapore, and it is my honor to have ONE Championship work closely with Nielsen in making this annual gathering a possibility,” said Chatri Sityodtong, Chairman and CEO of ONE Championship. “Together we will revolutionize the way business and sports seamlessly integrate and how one can leverage the other to move forward in a fast-paced and evolving landscape.”

“Nielsen Presents: What’s Next in Global Sports” event will kick off with a welcome gala dinner at the iconic Gardens by the Bay on 16 May, followed by the “Sports Business Conference” at the world-renowned Marina Bay Sands on 17 May. This two-day extravaganza will culminate with an exciting ONE Championship event “ONE: Enter the Dragon” at the Singapore Indoor Stadium. 

Athletes, industry leaders, media executives and sponsors must register for the invite-only event by 3 May 2019. If interested in attending, email your inquiry to Debbie Soon at [email protected].

Additional details about What’s Next in Global Sports 2019 may be found at What’s Next in Global Sports event website.

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

ABOUT ONE CHAMPIONSHIP ™

ONE Championship (ONE) is the largest global sports media property in Asian history, and the largest producer of millennial live sports content in Asia. Headquartered in Singapore, ONE is the Home of Martial Arts, and is the world’s largest martial arts organization, hosting bouts across all styles of martial arts such as Muay Thai, Kickboxing, Karate, Kung Fu, Silat, Sanda, Lethwei, Mixed Martial Arts, Tae Kwon Do, Submission Grappling, and more. ONE hosts the biggest sports entertainment events across Asia, featuring some of the world’s best martial artists and world champions on the largest global media broadcast in Asia. ONE eSports, a subsidiary of ONE Championship, runs Asia’s largest global eSports Championship Series with some of the biggest blockbuster game titles in the world. In addition to its digital platforms, ONE Championship broadcasts to over 2.6 billion potential viewers across 140+ countries with some of the largest global broadcasters, including Fox Sports, ABS-CBN, Astro, ClaroSports, Startimes, Thairath TV, Skynet, Mediacorp, Great Sports, Tencent, Star TV, Mediaset Italia, ProSiebenSat.1, Dubai Sports, Turner Sports, and more. For more information, visit www.onefc.com.

CONTACT

Nielsen

Gina Katzmark

[email protected]

ONE Championship

Loren Mack

[email protected]