SINGAPORE, 11 JUNE 2014: New developments in three dimensional (3D) printing technology are enabling companies to accelerate and simplify product development processes via end-to-end early prototyping solutions, from 3D modelling of product packaging to 3D printing of early product prototypes for consumer evaluation, according to global information and insights company, Nielsen and Singapore-based 3D start-up company, 3D Matters.
Nielsen and 3D Matters have today announced an exclusive collaboration, effective 1 June, which will see the two companies work with a broad range of companies to fine-tune product development and package design, streamline the prototyping process and facilitate more-informed decisions around product innovation.
“The traditional new product development process is lengthy, incredibly expensive and fraught with risk,” says Tobias Puehse, Innovation Practice Leader for Nielsen in Southeast Asia, North Asia and Pacific. “3D printing offers a viable and cost-effective alternative to traditional prototyping and, moving forward, it will play a significant role in the qualification of new products with consumers. We are thrilled to be working with 3D Matters to bring this solution to our clients in this region.”
“3D printing is a detailed process for higher quality applications,” notes Hayden Tay, Director of 3D Matters. “We are one of the few companies in Asia providing end-to-end design and printing solutions and we are excited to be working with Nielsen and their clients on their future innovation.”
According to the two companies the new 3D technology, which can transform simple images or hand-drawn sketches of new product designs into 3D models within a matter of hours, provides faster and better-quality insights on consumers’ reactions to new product design than traditional approaches, addressing areas such as design and sensory appeal, sizing and whether the product meets value-for-money expectations.
“Our research tells us consumer reactions to tangible ideas and objects are more insightful than reactions to illustrations or conceptual ideas,” notes Puehse. “3D printing addresses this challenge and leaves less to assume for consumers. In the same way that 3D printing is transforming manufacturing processes, it will revolutionise consumer engagement during the product development process.”
Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
3D Matters is an independent, Singapore-based 3D printing solutions provider bringing 3D printing to the design and creative scene and bridging design and technology fields.
Deanie Sultana; +61 431 483 176; [email protected]