Singapore – 21 January 2015: Global information and insights company, Nielsen, and INTAGE, a leading marketing research company in Japan, have today announced the establishment of a joint venture company, Nielsen-INTAGE DigitalMetrics Inc., for the development of new cross-platform advertising effectiveness solutions.
This agreement will see Nielsen and INTAGE combine their respective data capital and know-how to develop solutions that provide insight into the effectiveness of advertising campaigns in the cross-platform field in Japan, enabling clients to fine-tune and optimise their advertising outreach efforts.
Nielsen-INTAGE DigitalMetrics will leverage Nielsen’s Online Campaign Ratings (OCR) solution, a world-class advertising effectiveness solution which is already well-established in international markets such as the US, together with INTAGE’s i-ssp consumer panel data. The combined services will, for the first time, enable clients in Japan to analyse consumers by several segments such as brand ownership, purchase intent, lifestyle, residential area, age and gender, in addition to analysing the impact of online advertising on purchase behaviour and brand switching.
"This collaboration between Nielsen and INTAGE is an exciting step for the future of consumer insights around cross-platform media consumption and purchase behaviour," states Toshihiro Fukutoku, Managing Director, Nielsen Japan. "We are thrilled to be working alongside INTAGE, a well-respected and established Japan market research firm, to help our clients gain the greatest understanding of consumer behaviour and online advertising effectiveness."
Legal Name: Nielsen-INTAGE DigitalMetrics Inc.
Launch date: April 1st, 2015 (plan)
Board members:
Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
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Deanie Sultana
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