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Advertising Effectiveness

Advertising isn’t rocket science, but there is a science to it. Knowing what your customers watch and buy will help you tune up your marketing mix, prioritize spending and create effective, efficient and memorable ad plans.

WHAT’S WORKING? WHAT’S NOT?

That’s what you need to know about your advertising campaign to decide whether your ad spend is delivering the results you want. Our comprehensive set of ad effectiveness solutions helps media buyers and sellers alike understand each advertising campaign on a deeper level. By knowing where campaign tactics are on point—and where they’re falling short—you can better understand how to optimize your campaign and reach your desired goal.

Our solutions measure the total effectiveness of your advertising: who it’s reaching, how it’s resonating, and consumers’ reaction—across screens.

These measurements provide you with the opportunity to maximize the effectiveness of each advertising campaign—while it’s still in progress, and understand your audience’s relationship with your advertising. Whether it’s TV, online, tablet or mobile, we provide you the information you need.

We measure campaign effectiveness against your primary marketing objective. Our solutions measure in a timely manner, so you can optimize campaign performance in flight. They measure across platforms for a holistic, integrated view of each campaign, and they’re backed by industry-leading quality and precision, so you’re getting information you can trust.

 NIELSEN HELPS US SEE WHAT’S WORKING ACROSS OUR ENTIRE PORTFOLIO OF BRANDS. 

-SHAWN O’NEAL
VICE PRESIDENT, GLOBAL CMI ANALYTICS, UNILEVER

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  • Resonance

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    Understanding consumers’ subconscious response to your ads helps streamline creative development and deliver more efficient media spend. Our granular diagnostics identify what is (and isn't) working to provide actionable results and optimize your advertising.

  • Advertising Intelligence

    We measure advertising expenditure and creative content daily across all major media types across a global network covering the world's largest advertising markets.

  • HEAR IT FROM CLIENTS

    From FMCG to financial services, some of the world’s leading organisations talk about our strategic role in helping them seize opportunities, drive profitable growth and outperform their competitors.

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