Solutions

WHAT’S WORKING? WHAT’S NOT?

That’s what you need to know about your advertising campaign to decide whether your ad spend is delivering the results you want. Our comprehensive set of ad effectiveness solutions helps media buyers and sellers alike understand each advertising campaign on a deeper level. By knowing where campaign tactics are on point—and where they’re falling short—you can better understand how to optimize your campaign and reach your desired goal.

Our solutions measure the total effectiveness of your advertising: who it’s reaching, how it’s resonating, and consumers’ reaction—across screens.

These measurements provide you with the opportunity to maximize the effectiveness of each advertising campaign—while it’s still in progress, and understand your audience’s relationship with your advertising. Whether it’s TV, online, tablet or mobile, we provide you the information you need.

We measure campaign effectiveness against your primary marketing objective. Our solutions measure in a timely manner, so you can optimize campaign performance in flight. They measure across platforms for a holistic, integrated view of each campaign, and they’re backed by industry-leading quality and precision, so you’re getting information you can trust.

Interested in learning more?

How We Do It

Our advertising resonance solution provides real-time campaign measurement, including general, brand and message recall, likeability and purchase intent.

Understanding consumers’ subconscious response to your ads helps streamline creative development and deliver more efficient media spend. Our granular diagnostics identify what is (and isn’t) working to provide actionable results and optimize your advertising.

We measure advertising expenditure and creative content daily across all major media types across a global network covering the world’s largest advertising markets.

From FMCG to financial services, some of the world’s leading organisations talk about our strategic role in helping them seize opportunities, drive profitable growth and outperform their competitors.

PRECISION MARKETING

Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Find the right solution for your business.