Supercharge your consumer surveys with Nielsen Video Capture.
Nuetros expertos en información del retail, así como las estrechas relaciones que tenemos con los detallistas y fabricantes, te apoyan con mediciones del retail.
Our forecasting solutions are designed to help you make the right decisions when it comes to volume potential, investment in marketing and sales support programs, and portfolio management.
Nielsen’s market-leading campaign measurement and optimisation solution can help you review your campaign’s creative performance and get a real-time understanding of its ability to drive a brand response.
The stakes are high with any new product launch, and only around one in 10 new product launches succeed; how do you predict how your product will perform in the market?
Our shopper research solutions help you create a complete view of the path to purchase, understanding shoppers’ pre-store influences, planning process, impulses & final conversion to purchase.
Cognitive shopper interview techniques, cognitive shopper, in-store stimuli, purchase decision,
We measure advertising expenditure and creative content daily across all major media types across a global network covering the world's largest advertising markets.
Our in-house retail experts’ insights, along with the strong relationships we have with both retailers and manufacturers to help with your retail measurement.
Understand how your brand impacts purchase intent and sales performance. Nielsen creates this link by directly correlating its proprietary measure of brand equity with market share & customer loyalty.