Solutions

Forecasting

Predicting the future is difficult, but it’s not impossible. When it comes to planning for the future, we understand the importance of reliable insight to help you look forward with confidence. Our forecasting solutions are designed to help you anticipate brand, segment and category growth in key channels, so you can make the right decisions when it comes to volume potential, investment in marketing and sales support programs, portfolio management and market entry assessment.

To help you getting started we leverage our own rich retail sales datasets. We apply a robust, tried-and-tested exponential smoothing algorithm and seasonal component  to provide you with growth forecasts for up to six quarters across a range of categories and markets. Our univariate syndicated forecasting solutions provide fast and efficient insights.

And if you need to dig deeper our customized forecasting solutions provide multivariate models, with results down to brand level, delivering in-depth insight on growth drivers.