Solutions

Who is your most valuable consumer?

That’s what every business needs to know, and, while there are plenty of potential customers, it seems they all want something different. Where do you start? How do you identify your consumer? What makes them do what they do, buy what they buy, and watch what they watch. Sometimes your best view is from the ground.

Our segmentation solutions answer these questions in as much detail as you want. We can give you aggregated and customized demographic data to understand geography based on region, state, neighborhood, block-by-block and any level in between.

We can even help find consumer needs that haven’t yet been articulated, giving you insight into how to shape your product offerings to rapidly evolving desires.

Once we’ve created a plan together, we’ll give you the tools to measure its effectiveness. Consumers are evolving at light speed, but by analyzing the success of your marketing in real time, we can make in-flight adjustments that can save millions in ad spend from mismatched campaigns.

We understand that consumer focus is critical to everyone’s success; let’s work together to put big numbers on your bottom line.

How We Do It

Industry-leading consumer lifestyle segmentation yields rich consumer behavioural information for shopping, financial and technology preferences, media habits and so much more.

We go beyond basic demographics to help you understand who your most valuable customers are, and where and how to find them.

CONSUMER PANEL SERVICES

Our panels help you identify the “who” as well as the “why” and the “what” behind consumer purchases.

NIELSEN CATALINA SOLUTIONS

Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.

PRECISION MARKETING

Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.