Winning Perspectives Dezember 2018

Autoren dieser Ausgabe

MARTINA KALTENBRUNER
Manager Sales Effectiveness Alpine

FABIAN HERNETH
Analytic Consultant

RAPHAEL RAPPELSBERGER
Analytic Consultant

As the year is drawing to a close, we at Nielsen Austria would like to thank you for your valued partnership and trust this past year. We’re striving to continually improve our service to you, so that you have the right data to make your most important business decisions — be it in advanced promotional metrics or digitized access to Nielsen panel data.

In our last newsletter issue of the year, we have once again compiled some exciting topics. We report on the impact of advertising on sales, and how you can optimize your media plans and increase your ROI. We bring you insights on the growth of small brands, and their recipes for success. And lastly, we talk about the seven new snacker profiles, and how to cater to them to grow your sales.

We also have lots of great reports for you this quarter, available for download free of charge. In addition to our Quarter by Numbers Q3 report for Europe, we’re providing you the latest figures on FMCG growth, consumer confidence, as well as new reports on Connected Commerce and Sustainability.

We wish you and your families a peaceful holiday season and a great start to a healthy and successful new year!

Kind regards,

Pedro Lima
Managing Director
Nielsen Benelux & Alpine Cluster