bases australia top breakthrough innovations

BASES Top Breakthrough Innovations Powered by Nielsen

Consumer needs and priorities are always evolving and paving the way for new innovations to achieve success. Let’s celebrate and learn from recent innovations that got it right and take those lessons to uncover new opportunities amidst the COVID-19 impacted landscape and the emerging new normal. These are the standout innovations that achieved critical success to become a 2020 BASES Australia Top Breakthrough Innovation.

2020 BASES AUSTRALIA TOP BREAKTHROUGH INNOVATIONS

Twinings In'fuse
Twinings® in’fuse
Danone Yopro High Protein Yoghurt
yopro high protein yoghurt
Orea Cadbury Coated Cookies
oreo® cadbury® coated cookies
KitKat Gold
kitkat® gold
Red Rock Deli Roasted Peanuts
red rock deli® roasted peanuts
Abbott's Village Bakery Gluten Free Bread
abbott’s village bakery® gluten free bread
Remedy Kombucha
remedy kombucha
Purina Dentalife Daily Oral Care Dog Treats
purina® dentalife® daily oral care dog treats
Garnier Skin Active Hydra Bomb Tissue Mask
GARNIER SKIN ACTIVE HYDRA BOMB TISSUE MASK
Airwik V.I.Poo
AIR WICK V.I.POO
Bref Blue Active Toilet Cleaner
BREF BLUE ACTIVE TOILET CLEANER

three key actions contributed to the success of many 2020 bases AUSTRALIA top breakthrough innovations

finding the next breakthrough

Perhaps surprisingly, we have seen a strong number of innovation items launching this year, despite unprecedented obstacles like supply chain challenges and stay at home orders. While there was a dip in March due to the COVID-19 outbreak, innovation is bouncing back as we move into a new normal. In fact, innovators know the importance of developing strong new products, particularly in challenging times, as evaluating innovations with BASES has increased during the pandemic. 

WANT TO LEARN HOW YOU CAN BE ONE OF THE NEXT BASES AUSTRALIA TOP BREAKTHROUGH INNOVATIONS?

To dive deeper on this year’s findings, or to dig into the next big thing in innovation (see below), contact your BASES team. Your BASES team will be able to share more about what the BASES Australia Top Breakthrough Innovations got right, how we can all apply their learnings, and what you need to do to stay two steps ahead of the competition.

COVID
COVID-19 & THE NEW NORMAL
EVOLUTION OF NATURAL & PLANT-BASED
SUSTAINABILITY

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