Events

Webinar: Measuring Innovation During a Crisis

Presenter:Amy Sizemore, Nielsen BASES Senior Vice President & Jameel Kassamali, Executive Director, Singapore, Nielsen BASES
Location: Live Webinar

Wherever you live in the world, you have probably seen the impacts of COVID-19 where you shop. You know it is affecting buying behavior, but what about innovations that are still in development? Can we rely on consumer input collected during these turbulent times?

Join Amy Sizemore, Nielsen BASES Senior Vice President, and Jameel Kassamali, Executive Director, Singapore, Nielsen BASES, as they look at how to measure innovation during a crisis.

Key Topics:

  • How previous crises offer insight into how consumer responses in innovation research could be affected during the COVID-19 environment
  • Key findings from parallel testing, specifically pre- and post-COVID-19 
  • Guidance on how to navigate your innovation pipeline during this time of uncertainty