In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.
As insurance companies certainly would enjoy the benefits of having such high retention, the downside is that acquiring new insurance policy holders is highly competitive and very challenging. Insurance consumers looking to change providers are scarce, and they spend very little time in the market....
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.
2020 pushed senior Australians, over 65 years old, to quickly embrace digital options for real-time updates to stay informed about COVID-19.
Spring is traditionally the peak time for wagering advertising each year, and with the packed sporting calendar, spend from the wagering industry is predicted to reach new heights in 2020.
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
With questions and concerns rising during the pandemic, Australians are spending significantly more time online engaging with business news and information content as well as personal finance information, as they carefully monitor the situation, keep informed about the ever-changing circumstances,...