Insights

Aussies Go Bananas For Bananas
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Aussies Go Bananas For Bananas

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A recent Nielsen shopper study on the top 50 selling grocery products revealed that bananas are the most popular household purchase with 93 percent of Australian households purchasing an average of 19 kg of the tropical fruit every year. 

Other items that dominate our shopping trolleys and baskets include: fresh fruit and vegetables, minced meat, milk, bread and sandwich fillers.

Despite well-documented health warnings regarding Australia’s obesity epedemic, it’s somewhat encouraging to see that fresh fruit and vegetables made up 22 of the top 50 categories while junk food ranked lower in the list of consumers’ top purchases. Potato chips (ranked number 16) was the most popular of the unhealthy purchases, followed by confectionary bars (30), blocks of chocolate (32), flavoured snacks (37), plain sweet biscuits (38) and chocolate biscuits (39).

Using Nielsen’s Homescan Shopper Panel, we tracked the most frequent grocery purchases for 10,000 households who are geographically and demographically representative of the Australian population. The panel also tracks purchases across ALL grocery outlets – an important factor as many shoppers visit multiple stores to secure specials, favourites that are out of stock at their usual store, or exclusive brands.

Our research shows that almost two in three shoppers venture into more than one of the four major chains in the same week. And one in three grocery trips include multiple retailers on the same day.

Nielsen Shopper Study on Australia’s Top 50 Grocery Items (2013)

Source: Nielsen Homescan Shopper Panel

Rank Item Rank Item

1

Bananas

26

Family Breakfast cereal

2

Brassica vegetables/celery

27

Crackers

3

Pre-packed potatoes

28

Mushrooms

4

Carrots

29

Pasta

5

Loose tomatoes

30

Confectionery bars

6

Mince

31

Jellies/lollies

7

Whole milk (1.5-2L)

32

Block of chocolate

8

White bread

33

Chicken breast fillets

9

Reduced fat milk (1.5-2L)

34

Caged eggs

10

Sliced deli meats

35

Pasta sauce

11

Apples

36

Steak

12

Cucumbers

37

Flavoured snacks

13

Sliced ham

38

Plain sweet biscuits

14

Multi-grain/ wholemeal bread

39

Chocolate biscuits

15

Whole milk (more than 2L)

40

Reduced fat milk  (more than 2L)

16

Potato chips

41

Avocados

17

Capsicums

42

Peas/beans

18

Onions

43

White rolls

19

Long life milk

44

Pre-packed tomatoes

20

Sausages

45

Toothpaste

21

Salad leaf

46

Pre-prepared chicken

22

Lettuce

47

Mandarins

23

White grapes

48

Seeds/grains bread

24

Strawberries

49

Pears

25

Leaf vegetables

50

Pumpkins

About Nielsen’s Homescan Shopper Panel

Understanding how household shopping behaviour affects your store and brands’ sales will allow you to fine-tune your marketing decisions and ultimately yield the greatest return.

Our Shopper Panel is robust, trusted, credible and one of the biggest shopper panels per capita in the world. It monitors shopper behaviour across a panel of 10,000 households, which is projected to represent the Australian population and retailing landscape.

Shopper data is collected via handheld scanners that transmit data directly to us. This data can be used to identify key shopper behaviour across key grocery outlets. Our point-of-sale technology for our retail measurement services captures sales and price data from virtually every major retail chain.